In 2022, I had the opportunity to play a major role in a rebrand effort for Ignitium. As part of this project, I created the brand's ad guidelines, which are now a core component of our marketing materials. These guidelines established a new photography treatment and illustration style that defined the new brand identity.
Along with establishing the guidelines and new brand identity, it was part of my job to ensure that our advertisements not only met the specific needs of each campaign but also maintained the consistency, professionalism, and an elevated brand presence.
Below, you’ll find a sample of ads created for our sponsorship at the 2024 6sense Breakthrough Conference, as well as ads representing our new rebrand.
